Tuesday, June 4, 2013

Guadeloupe Let Me Show You My Islands Campaign

Meet Willy Monfret, U.S. spokesperson for Guadeloupe Islands




Today the Guadeloupe Islands Tourist Board launches an e-marketing and social media campaign called “Let me show you my islands” staring the Guadeloupe Islands and supermodel Willy Monfret as their U.S. “Ambassador.”

The new campaign features a video miniseries of five episodes in which Monfret offers  American travelers an insider’s look at his beloved French-Caribbean Islands. 

Monfret's experience includes fashion shoots for prestigious fashion brands such as Ralph Lauren, Azzaro, Benetton, and magazines such as Vogue, and even covers of GQ, Preference, Menʼs Health, and a lead role in a music video with rapper Nicky Minaj.

When asked why they picked Monfret, Sandra Venite, the Guadeloupe Island’s new U.S. representative answered: “Not only do his eyes look like our crystal-clear waters, but his genuine spirit and simplicity truly reflect the character of the Guadeloupe archipelago.”

Let me show you my islands” will also highlight the best deals, activities, hot spots as well as the savory gastronomy of this very eco-friendly and welcoming archipelago.

The campaign also celebrates Seaborne Airlines’ new non-stop flight from San Juan, Puerto Rico to Pointe-à-Pitre, Guadeloupe, running four times a week, starting June 1, 2013. 

Also featured is the new American Airlines’ weekly non-stop service from Miami to Pointe-à-Pitre operating since April 6th of this year.  Both Seaborne - with AA code share agreement - and American Airlines will enable convenient connections from all majors U.S. and Canadian gateways. See New Route to Guadeloupe Islands

Starting June 4, 2013, “Let me show you my islands” will feature one new video clip per week over 5 weeks.

The campaign can be seen on the official website of the Guadeloupe Islands Tourist Board www.guadeloupe-islands.com, on twitter @visitGuadeloupe and the Guadeloupe Islands Facebook page.  

Monfret will be also tweeting to his followers @monfretwilly #MyGuadeloupeIslands

Sources:
Caribseek News  
Guadeloupe Islands Tourist Board


(ˆ◡ˆ) See Related Post - Memories of Guadeloupe 

Happy Travels,
Linda
Travel 2 the Caribbean