Thursday, October 17, 2013

Caribbean State of the Industry Conference

The Caribbean’s most important gathering on tourism development starts today on the French Caribbean island of Martinique 

Photo Credit - Caribbean Tourism Organization

This years theme is "Perfecting the Experience - Delivering Authenticity,” and is organized by the Caribbean Tourism Organization (CTO) in collaboration with the Martinique Tourism Authority.

The State of the Industry Conference runs from October 16-18, and the focus is on customer satisfaction and authenticity. The conference will bring together decision-makers from the public and private sectors, academics, government officials, hoteliers, travel professionals and journalists from the region and around the world

The conference agenda includes training and education, service quality, standards, visitor satisfaction, and regional transportation. 

Prior to the conference, the CTO chairman asked delegates to come up with creative solutions to the challenges facing the region. 

Creative solutions are needed on matters of:

  • Increasing taxation
  • Optimizing arrivals and revenues from emerging and existing source markets
  • Airlift stability
  • The pursuit of sustainability in the face of constrained financial resources
  • And most important - pooling resources to strengthen the Caribbean brand in the marketplace. 

Visitors to Martinique will discover a uniquely French chic island - along with an authentic Creole culture. Visit the tourism site c’est magnifique! photo gallery for beautiful photo's of the island.

About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO) has headquarters in Barbados and offices in New York and London, and is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. 

The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination by 2017, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean.

Happy Travels,

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