Thursday, January 30, 2014

Aruba's "Little White Dress Night" Extended Year Round

Aruba's Tourism Authority kept white in season this past fall with the launch of “Little White Dress Night” on the One Happy Island

As Americans began to tuck away their white clothes and replace them with dark fall colors, Aruba’s hottest bars, restaurants and nightclubs started to provide exclusive specials and offers to all visitors donning white on Monday nights.

Due to the massive success of the program and the large-scale appeal of the island’s more vibrant, Caribbean-themed take on a “little black dress night,” the Aruba Tourism Authority (ATA) is excited to announce that the campaign will be extended year-round. 

Little White Dress Logo courtesy of

According to Curt Harms, Jr., of Local Store - a rooftop bar overlooking downtown Oranjestad to one side and the Caribbean Sea to the other - the introduction of “Little White Dress Night” on Mondays has already improved visitors’ experiences through enhanced nightlife offerings. 

Clients may opt to start the night at Palm Beach Plaza Mall in the High Rise hotel area for a weekly “Little White Dress Night” kick-off party at 8 p.m., offering live music and a 45-minute Carnival Show (with dancers in all white, of course), in addition to various dining and shopping options within the mall.

Participating partners include: Aruba Marriott Resort & Stellaris Casino, Radisson Aruba Resort, Casino & Spa, Renaissance Aruba Resort & Casino and more.

Afterward, clients can visit any of the participating partners for offers ranging from 2-for-1 drink specials and discounted white wines and sangrias, to signature “little white desserts” and more

Brickell Bay Sand Beach Lounge plays host to “Little White Dress Karaoke Night,” with free shots to singers and enhanced happy hour specials for all guests in white. 


Source: Travel Agent Central

Happy Travels,

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